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Our Latest Quarter

Samarkand is a cross-border eCommerce technology and retail group focusing on connecting International Brands with China, the world’s largest eCommerce market.

The Group has developed a proprietary software platform, the Nomad platform, which is integrated across all necessary touchpoints required for eCommerce in China including eCommerce platforms, payments, logistics, social media and customs. The Nomad platform is the foundation on which the Group’s technology and service solutions are built. The core products include Nomad Checkout, Nomad Storefront and Nomad Distribution.

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Investment Case

Our mission is to make Chinese eCommerce simple, accessible, and profitable for brands and retailers of all sizes.


Exposure to the largest eCommerce market in the world

The Chinese eCommerce market is larger than the next 10 markets combined. China leads the world in eCommerce technology, trends and innovation and is the most advanced market in the world.

These trends and innovations are now starting to take root in other parts of the world Samarkand is uniquely positioned to leverage its technology and expertise to capitalise on the future growth of global eCommerce both in China and in other markets.


Powered by unique proprietary Technology

The Nomad platform has been built with unique insight, designed to reduce the costs and complexities faced by international merchants selling in China’s cross-border eCommerce market.

Our solutions include a powerful technology enabled distribution network harnessing the power of Social Commerce in China. Our Nomad Checkout SaaS product is a game-changer for brands and merchants who want to access the Chinese consumer directly and has enormous growth potential.


Top-tier global partnership network

We have built and continue to build a partnership network with leading organisations from logistics, payments, eCommerce technology and marketing services industries. Companies that are critical to eCommerce and provide services to consumer brands and retailers globally.

Our partners include SF Express, Smollan, FedEx, WPP, Alipay, WeChat Pay and other leading companies. Through these partnerships we deliver our technology and solutions to an ever-increasing client base.


Commerce of the future is digital and borderless

Cross-border ecommerce globally is forecast to reach $6.2 trillion by 2030 and is the fastest growing sector within eCommerce. China represents the largest market with over 160 million Chinese consumers purchasing cross-border products.

Cross-border eCommerce presents numerous technical and logistical challenges in many markets, China represents a unique challenge, and opportunity, for international brands and merchants.


The Direct-to-Consumer trend is accelerating

"Marketplaces forged the path, but direct-to-consumer (D2C) retail will accelerate as merchants seek independence. As a result, we’re entering what we at Accel believe is the golden age of D2C eCommerce." This trend is playing out globally for many reasons.

Marketplaces have dominated in China but our technology finally makes DTC cross-border trade with the world's largest market possible and profitable for merchants of all sizes.


Experienced, award winning team

The Board includes senior Non‐Executive Directors with a wealth of relevant corporate experience in eCommerce, HR, technology and finance. C-level executives from the world's largest companies including Unilever, WPP, Smollan and Marks & Spencer support and experienced executive team.

The company has been recognised for its outstanding contribution to international trade as a winner of The Queens Award along with other industry specific awards and recognition.

Investor Information