Your Gateway to Chinese eCommerce

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Reach the world's largest eCommerce market like never before

Samarkand Global provides the gateway connecting Western brands & retailers with the enormous and rapidly growing Chinese eCommerce market.

the gateway to ecommerce in china

A Complete Solution

eCommerce Services

Samarkand Global has solutions for large multi-nationals and niche brands alike. Services include eCommerce store operations, customer service, digital marketing, fulfilment and logistics.

Digital Marketing

Our marketing teams work across all aspects of social and digital media in China.  We plan and execute in close collaboration with our clients to ensure brand values translate but are maintained in China.

eCommerce Distribution

Our account managers and sales teams in China work closely with eCommerce platforms to handle all aspects of  distribution. We manage all aspects of your online distribution in China.

Logistics & Fulfilment

We have infrastructure in Europe and China including are own distribution centre to ensure the optimum logistics solutions are in place. Fully complaint with Chinese customs to ensure delivery.

Data & Analytics

As well as being experts in Chinese eCommerce we are a data driven business. Our platform gives unrivalled insight  on your operations in China making sense of an unfamiliar market.

Retailer Solutions

Outbound tourism from China has exploded in recent years with over 140 million trips and $260 billion spent whilst abroad. We provide a solution for  retailers to capitalise on this incredible opportunity.

Working with industry leaders
UnionPay International
China Britain Business Council
JD Worldwide
SF Express

Experienced entrepreneurs and operators in TECHNOLOGY AND ECOMMERCE

Executive Team

David Hampstead
David Hampstead
Chief Executive Officer
Simon Smiley
Simon Smiley
Chief Operating Officer
Sam Deacon
Sam Deacon
Chief Commercial Officer
Paul Gambrell
Paul Gambrell
Chief Technology Officer
Emily Chang
Emily Chang
Chief Investment Officer
Eva Hang
Eva Hang
Chief Financial Officer

eCommerce Services

A solution to fit businesses of any size and any point of their journey in China. We work closely with our clients to create the right solution based on their needs and ambitions in China.

eCommerce Store Operations

Our store operation teams are eCommerce specialists with extensive experience operating eCommerce stores across a myriad of online channels. Our solution covers the full range of store operation services from project planning and execution to the store design, optimisation, promotion planning all the way through to order processing and fulfilment and post-sales support.

Retailer Solutions

Over 140 million outbound tourists and over $57 billion spent on shopping while abroad. Europe is fast becoming a preferred destination with almost 40% of visitors. Are you ready to make the most of this? Get in touch to find out how NOMAD-O2O can turn your visitors in Europe into sales in China.
Our NOMAD O2O retail solution enables retailers in Europe to capitalise on the huge increase in Chinese shoppers physically in-store and convert them into sales in China.

Data & Analytics

As well as being experts in Chinese eCommerce we are a data driven technology business. China has it's own set off internet giants that are similar but also very different to those in the West. Our NOMAD platform makes sense of this and gives brands and retailers a familiar view of an unfamiliar eco-system. Our NOMAD platform gives unrivalled insight  on your operations in China


With our headquarters in Europe we work closely with our clients to ensure their brand and values translate to the Chinese market. Our marketing teams plan and execute digital campaigns, offline promotional events and work across all social media channels in China.
We work with key influencers both in China and abroad and we even have our own live-streaming studio in Europe with a dedicated high-speed connection to China.

eCommerce Distribution

We work with all major eCommerce platforms in China and provide B2B distribution services to our clients who require them taking the risk and complexity out of doing business in China from afar. Our teams in the UK and China work on a daily basis with the eCommerce platforms in China. We handle all aspects of distribution from sales account management, marketing & promotion planning, performance monitoring and order fulfilment.

Logistics & Fulfilment

We make trade happen by aggregating the cost and complexity. Ensuring products are delivered in China is a complex issue in itself with strict regulations and tight controls. In addition to our own self-operated warehouse we work with the biggest names in Chinese logistics and fulfilment to make sure your new customers in China receive their orders on-time and hassle free.