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Our mission is to make Chinese eCommerce simple, accessible, and profitable for brands and retailers of all sizes.

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Samarkand is named after the ancient trading city connecting China to the West.

We create a digital Silk Road that connects international brands with China, the world’s largest eCommerce market.

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Samarkand acquires Forever Young International Limited.

We have grown a number of premium brands through FYIL which is an import and distribution company providing high quality, health food supplements & beauty products throughout the UK. Our customers include Holland & Barrett and Harrods.


Samarkand welcomes new strategic investment from Smollan.

Founded in 1931, Smollan is an international leading retail solutions company, delivering growth for retailers and brand owners in over 60 countries across five continents.

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IPO - Floatation on the Aquis Stock Exchange

Our listing on the Aquis Stock Exchange Growth Market enabled us to accelerate our momentum and work harder than ever to deliver our mission to empower Western brands to access the largest eCommerce market in the world. Read more here.


£3.15m Strategic investment from logistics giant, SF Express.

SF Express has a market capitalisation of around £32bn and is one of the largest express delivery companies in China with over 100,000 employees in China and abroad. They have become one of the most well-regarded final mile delivery companies in China and the preferred choice for Chinese consumers shopping online.

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Awarded AQSE Company of the Year Award 2021

Samarkand wins AQSE Company of the Year at the 2021 Shares Magazine Shares Awards.


FedEx Alliance Partnership

Utilising our Nomad technology platform to power cross-border eCommerce from international markets into China. The Nomad Checkout solution is available to all FedEx clients via the Compatible Solutions Program through a direct integration between the Nomad platform and FedEx.

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Queen’s Award for Enterprise: International Trade 2022

Honoured with a prestigious Queen’s Award for Enterprise. Samarkand has been recognised for its excellence in international trade.


Outstanding Cross-border Trade Enterprise Award

Samarkand Group Plc was granted the Outstanding Cross-border Trade Enterprise Award at the Golden eBusiness Awards, held by the Shanghai Cross-Border E-Commerce Association.

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Awards & Recognition


Queen’s Award for Enterprise: International Trade


AQSE Company of the Year


Youzan Trusted Supplier of the Year Award

Our Values

Value #1

Solutions First


Value #2

Fail Safe, Learn Fast


Value #3

Work Smart over Harder


Value #4

Act Today for Growth Tomorrow


Value #5

One Global Team


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