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Accelerate Brands Banner - Zita West

Accelerate Brands

Accelerate your brand in the world’s largest eCommerce market on the leading marketplaces, social commerce and from your own website.

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What our clients & partners say

“Samarkand Global are a valued, long-standing, and highly engaged member of the China-Britain Business Council and regularly provides advice and cutting edge insights to our network.”

- ADRIAAN COMMANDEUR

Executive Director
China Britain Business Council

MZ Skin large

"Samarkand’s expertise in digital marketing coupled with their strong logistics network helped provide an end-to-end solution for us. They took care of everything from registration to shipping to create a seamless entry for us into the Chinese market. Their digital marketing expertise helped partner with some of the biggest KOL’s in China to create content, accelerate demand, and thereby improve brand awareness.

Sam, David, Siwei, Rachel, Yanghong – everyone in their team has been an absolute delight to work with. They are very responsive, hands on, and always ready to brainstorm to support the brand in any way possible."

- DR MARYAM ZAMANI

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Maryam Zamani 15
Ab3 2x
111 Skin 2 2x

"Samarkand has the distribution expertise in the skincare industry, which means they can help us source a wide range of partners and channels to maximise our growth opportunity. They also have China experts who have on the ground knowledge, providing us with relevant market insights and advice.

We have seen the early creation of 2 hero SKUs, gained excellent listings with some high profile wholesale partners, are about to launch onto Tmall and have gained some great brand momentum across many social channels."


- CLARE MCMULLEN

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Royal Fern rv2

"I think it is crucial to have the right partner to launch in China, therefore we didn’t make any move until our partnership with Samarkand.

From the beginning I really trusted your great expertise. You have a great sense of which products are of particular interest in China and can give great recommendations to grow the business. The whole team is amazing but the relationship to Eva and Sam is really special. We have great conversations and trust each other. I always have the feeling that Eva and Sam are very much interested in what’s the best for Royal Fern."

- DR TIMM GOLUEKE

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Dr Timm Resized
Group 76 2x
111 Skin resized

Since 2018, Samarkand has been building 111SKIN’s sales in market via social commerce channels and influencers. Through Samarkand the brand now has a successful Flagship RED store, and a Tmall Global flagship store.

“We are thrilled to extend our successful partnership with Samarkand Group plc, and look forward to driving the growth of 111SKIN in China together. Our collaboration with Samarkand Group plc has already successfully extended the reach of 111SKIN’s pioneering products, thanks to their privileged position in the Chinese e-commerce market. We are proud of the journey travelled together so far and are very excited for the next chapter opening up.”

- EVA ALEXANDRIDIS

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111 Skin 1 2x

Probio7 is one of the UK’s leading probiotic supplement brands. Samarkand launched Probio7 in China in 2018 and the brand has modernised grown its portfolio from 3 SKUs to 15. Samarkand has built Probio7’s brand Chinese presence through a wide distribution network and a Tmall Global flagship Store.​

Probio7 Contours, a newly developed China first product, has sold 8000+ units and generated £600k revenue since launch in July 2020. KOL campaigns and CPC activity have grown brand awareness, including a live streaming on Singles Day reaching 70 million consumers. ​

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Ab2 2x

Our Clients

Our mission is to make Chinese eCommerce simple, accessible, and profitable for brands and retailers of all sizes.

  • VOTARY LOGO HIGH RES CROP
  • Temple spa
  • Tateossian London Logo
  • Probio7
  • Philip Kingsley Logo v3
  • Omorovicza
  • Napiers logo V2
  • Mz skin
  • Ilapothecary logo v2
  • ICONIC Logo
  • Cosmetics 27
  • 111 Skin
  • Revoution beauty logo
  • VOTARY LOGO HIGH RES CROP
  • Temple spa
  • Tateossian London Logo
  • Probio7
  • Philip Kingsley Logo v3
  • Omorovicza
  • Napiers logo V2
  • Mz skin
  • Ilapothecary logo v2
  • ICONIC Logo
  • Cosmetics 27
  • 111 Skin
  • Revoution beauty logo