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Cross-border eCommerce

Our mission is to make Chinese eCommerce simple, accessible, and profitable for brands and retailers of all sizes.

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What we do

Our proprietary software platform, Nomad, is at the core of delivering growth for our own brands and customers alike, covering commerce, distribution, logistics, payments, and analytics.

With prices starting from £199 per month, Samarkand has solutions for your brand whether it is just starting out in China or is already a market leader.

Nomad Checkout

Sell directly to China from your own website. An easy to install eCommerce SaaS plugin for converting traffic for China to sales

Play button See Checkout in action

Optimised Speed

The Chinese internet ecosystem works very differently from other countries. Twitter, Facebook, and Google are blocked so that kind of content can cause your website to lag in loading speed or only load partially. Our technology makes sure your site opens without issue so consumers don't drop off before they even get started.

Chinese Payment Options

Nomad Checkout offers localised payment integration so your consumers can use the payment options they want like WeChat Pay and Alipay.

Calculates Duties and Taxes Upfront

Nomad Checkout calculates all Chinese duties and taxes upfront so there are no nasty surprises for the shopper. The price they see is the price they pay.

Reduces Parcel Interception Rates

Nomad Checkout can reduce your Chinese Customs parcel interception rate from 20% to less than 1%.

Faster Shipping

Nomad Checkout gets parcels to the consumer in one week via the approved cross-border route.

Shopify APP

Nomad Checkout is available as a Shopify APP and via API, with a simple installation process.

Low Cost and Fast Set-up

You can get up and running on Nomad Checkout with minimal investment and start selling direct to Chinese consumers in a matter of days.

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60 Second Introduction

Discover how our Checkout solution can transform your DTC sales in under a minute.

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90 second Journey

See our Checkout solution from a Chinese consumers perspective from order to delivery

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4 Minute Explainer

All you need to know about the challenges and the solution for selling DTC to China

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Nomad Distribution

Social media platform integration for powering growth through influencer-operated stores.

Technology Enabled Distribution

Access to millions of Chinese consumers through a distribution network seamlessly connected by Nomad

Access the Power of Social Commerce

This sector of eCommerce in China is larger than the entire US eCommerce market but difficult for international brands to access

Transparency & Control

Bringing desirable international brands to Chinese consumers, whilst providing greater transparency and control to our Brand Partners.

Powering Social Commerce in China

Social Commerce in China is unlike anywhere else in the world.

Nomad Storefront

Build a direct to consumer business in China. Branded eCommerce stores across all major eCommerce platforms, powered by Nomad Storefront.

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Your store on all platforms

Consolidated solution for branded storefronts across marketplaces.

Storefront photos

Managed centrally

Centralised platform for stock, product, and order management.

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Direct to consumer

Sell directly to China from your own website with an easy to install eCommerce SaaS plugin.


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EU-Based Brand Manager

Our UK based brand management team supports you and works seamlessly with the Samarkand Store Operations and Customer Service team in China to deliver results.

Customer Analytics

Customer analytics

Live data dashboard and analytics giving you visibility, transparency and insight on you market presence across sales, stock and social media.

Brand Building

Long Term Brand Building

Your brand is your most valuable asset and we make sure it is well looked after. All elements of your brand from image, IP to price control and brand values we make sure your brand in China is aligned with your global identity.

Industry Leading Clients

Our Checkout technology is already being used by some of the leading brands and retailers to power their DTC sales in China

Industry Leading Clients V2
Parcel logistics

Logistic & Fulfilment

Cross-border logistics and eCommerce fulfilment can be one of the biggest hurdles for brands when selling in China. Our end-to-end capability starts with our own warehouse in the UK and extends to multiple warehouses across China removing any barriers for our brand partners.

We have partnerships with the leading express delivery companies globally and in China which allows us to provide flexible, cost-effective solutions for clients and fast, reliable shopping experiences for consumers.

Data and Analytics

Access to data and understanding the insights that come from it is critical for any brand or retailer. This is especially true for DTC brands that rely on these actionable insights to continually improve and optimise.

This is notoriously difficult to achieve in China but we've solved the problem and provide the insight and data granularity our clients expect from their international markets.

Data and Analytics