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General News

Ecommerce Awards 2023 Win

ECA23 Silver FB Best Cross Border Campaign

Samarkand Global is honoured to have received the Silver Award for Best Cross-border Campaign at the eCommerce Awards on 27 Sept 2023.

China leads the world in creator and livestream commerce with platforms such as Douyin growing incredibly quickly in recent years. Our winning campaign for Napiers the Herbalists combined over 160 years of Edinburgh heritage with digitisation and influencer commerce to enable China cross-border success.

Taking advantage of Samarkand's specialist cross-border eCommerce expertise, infrastructure and integrations into Chinese platforms we successfully launched Napiers the Herbalists product line and capitalised on this opportunity. Thank you to the eCommerce Awards for recognising our work in this field!

See the official winners list here.

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