Samarkand Global has signed an agreement with Umberto Giannini Hair Cosmetics and is the brand's chosen partner for China cross-border eCommerce.
The eponymous haircare brand, co-founded by the late celebrity hairstylist and his partner, Claire Shread in 1998, has long been a household name in the UK and Samarkand looks forward to bringing these exceptional vegan, cruelty-free products to Chinese consumers across new channels.
“We’re delighted to be partnering with Samarkand to reach Chinese beauty consumers. They are the right partner for cross-border e-commerce success and we look forward to working with their talented teams to bring UG into the hands of the Chinese consumer.” - Jo Butcher, Global Commercial Director, Umberto Giannini
Samarkand is pleased to partner with Umberto Giannini as it expands and explores new markets.