China International Consumer Product Expo 2023
Samarkand was delighted to be part of the China International Consumer Product Expo 2023 (中国国际消费品博览会) which took place in Hainan from April 11-15.
Tmall Global hosted a new discovery block exhibition area and selected two brands from Samarkand Global's portfolio (Zita West Products Limited and TEMPLESPA Skincare) to join the ranks of high quality international brands showcased. Following on from the successful "Hello China" campaign earlier this year it was a pleasure to collaborate once more with Tmall on this event.
The China International Consumer Product Expo allows global brands to gain exposure in the Chinese market and whilst also promoting premium local products. This was the third year of the expo and over 3300 brands from 65+ countries and regions appeared at the event.
Jointly organised by Trade Development Bureau of the Ministry of Commerce and Hainan Provincial Bureau of International Economic Development the area of this expo totalled 120,000 square meters with a large portion given over to the international exhibitions.