Register here for our upcoming webinar taking place on 7 February 2023 at 10AM GMT.
This 60 minute webinar will include:
- An intro to the China beauty trends to look out for in 2023
- Panel discussion on China's Changing eCommerce Landscape
- Insights on brand and KOL collaboration
Tracey Chang | Influencer, Entrepreneur and KOL
A former beauty queen (Miss New York) with over 3 million followers across various platforms, Tracey is a Beijing-born, London-based KOL. She worked on Wall Street, was a news reporter for Chinese state broadcaster CCTV, and is now a full time beauty and lifestyle blogger and entrepreneur. Tracey began publishing beauty content on Weibo and YouTube, and when in April 2020 she launched her own WeChat mini-program sales exceeded 2 million RMB in the first day. With followers across major social media sites in China, her customers are mainly highly educated, high-income professional women, living overseas or in first tier cities. She has worked with many of the world’s leading beauty brands including Charlotte Tilbury, and is renowned for her recommendations of the best products.
Francesca Gambrell | General Manager, Zita West Products Ltd
Since 2021, Francesca has acted as Zita West Products Ltd General Manager. As GM her focus has been to ensure that Zita West Products Limited has the infrastructure in place to be a global brand. Her work has been transformational for Zita West Limited and Francesca continues to successfully grow the brand and lead her exceptional team. Most recently, she has made considerable brand progress in the China market working with KOL Tracey Chang. At heart of what Francesca does is care for the consumer. She champions progress to ensure that customers can easily find the right products for them, wherever they may be in their fertility journey, and enhanced the brand’s offering of clear guidance, education and support. Francesca's offers considerable knowledge of China market entry and KOL collaboration from a brand perspective.
Jack Porteous | Client Services Director, Samarkand Global
An experienced director who’s worked with businesses and entrepreneurs across the globe, Jack has seen his words appear in everything from Jing Daily, Catalyst Magazine and Beauty Matter. He brings fresh and up to the minute insights on China to the table. Jack holds a BA in Modern Foreign Languages from the University of Newcastle Upon Tyne, graduating with a 1st class degree and a joint major in Chinese and Spanish and spent 3 years living and working in China. Jack takes a leading role in new business development at Samarkand Global and is responsible for relationships with clients and partners, ensuring excellence in service delivery. Before joining us Jack worked in public sector roles advising and supporting businesses with exports globally, and specifically to China. He previously spent more than three years as the Sector Director of Retail & e-Commerce for the China-Britain Business Council, the UK’s leading NGO promoting UK-China trade, and prior to that worked for the UK government’s Department for International Trade advising consumer brands on international expansion.