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Understanding China's Decentralised eCommerce Landscape

This paper explores rapid changes in the eCommerce environment in the last two years plus amazing opportunities on channels like Douyin and WeChat.

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Understanding Chinas Decentralised e Commerce Landscape Insights cover


  • Comprehensive view of the recent changes in China eCommerce landscape
  • Macro context
  • Overview of the key opportunities and white spaces for growth
  • Essential insights for any brand with an interest in the China market