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Dates with Destiny

Inside: How brands can win consumers and sales at China’s shopping mega-festivals. Featuring “Navigating the New Silk Road” an exclusive insight from Samarkand Global

What's Inside?

The Birth of the Chinese Shopping Festival

How the 11.11 Festival Became the Greatest Show on Earth

The Psychology of Shopping Festivals in China

Dates for the Diary - the Nation's Shopping Festivals, Day by Day

Great Value - Why it's So Much More Than a Big Discount

Spotlight on Luxury

Ultimate Guide to Livestreaming

Shopping Festivals Beyond China

The Multi-billion-dollar Opportunity for Brands

Navigating the New Silk Road

Top Takeaways to Help Brands Win at China's shopping Festivals

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