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Dates with Destiny

Inside: How brands can win consumers and sales at China’s shopping mega-festivals. Featuring “Navigating the New Silk Road” an exclusive insight from Samarkand Global

Resource23 2x

What's inside?

  • The Birth of the Chinese Shopping Festival
  • How the 11.11 Festival Became the Greatest Show on Earth
  • The Psychology of Shopping Festivals in China
  • Dates for the Diary - the Nation's Shopping Festivals, Day by Day
  • Great Value - Why it's So Much More Than a Big Discount
  • Spotlight on Luxury
  • Ultimate Guide to Livestreaming
  • Shopping Festivals Beyond China
  • The Multi-billion-dollar Opportunity for Brands
  • Navigating the New Silk Road
  • Top Takeaways to Help Brands Win at China's shopping Festivals

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