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Challenging Perceptions
This paper debunks some common myths in the Chinese eCommerce space.
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Features
Myth #1 - Taobao is the home of grey market and counterfeits
Myth #2 - People only buy cheap products on Douyin
Myth #3 - Brands need a mini-program to sell on WeChat
Myth #4 - Chinese beauty consumers only shop on Tmall
Expert commentary and advice from our brand Strategy Director, Julia Selignan