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This paper debunks some common myths in the Chinese eCommerce space.
- Myth #1 - Taobao is the home of grey market and counterfeits
- Myth #2 - People only buy cheap products on Douyin
- Myth #3 - Brands need a mini-program to sell on WeChat
- Myth #4 - Chinese beauty consumers only shop on Tmall
- Expert commentary and advice from our brand Strategy Director, Julia Selignan