Case Study

PROBIO7

Samarkand launched Probio7 in China in 2018. KOL campaigns and CPC activity have grown brand awareness, including a live streaming on 2020 Singles Day reaching 70 million consumers. ​ Probio7 Contours, a newly developed China first product, has sold over 8000 units and generated £600k revenue since launch in July 2020.

Temple Spa

Since launching with Samarkand in October 2019, Temple Spa has sold more than 6000 units of 35 different SKUs into the market, with more than 3000 end consumers enjoying the products. Now focused on growing direct B2C channels, we are operating a WeChat Mini-Program, .cn website, and launching a RED store in Q3 2020.

111 Skin

Since late 2018, Samarkand have been building 111 Skin’s sales in market via social commerce channels, achieving a GMV of c. £2m in 2019, with that set to more than treble in 2020. Through Samarkand the brand now has a successful Flagship RED store, and is looking to expand to new channels in 2021. 

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